Course Synopsis

Webinars are staples of modern business. Anyone can create a webinar and reap the rewards. When webinars are done well, they can increase your customer base and grow the knowledge of your brand. Webinars that are not done well can decrease the customer base and ruin your reputation. By following the advice in the course, you will understand the necessary steps to create a successful webinar.

Course objectives

  • Define webinars and their purpose
  • Choose the best formats
  • Prepare for webinars
  • Avoid common mistakes
  • Understand how to interact with the target audience
  • Follow up successfully

Course curriculum

  • 1

    Getting Started

    • Module 1 - Introduction

    • Module 1 - Getting Started

    • Module 1 - Workshop Objective

  • 2

    What Can a Webinar Do?

    • Module 2 - What Can a Webinar Do?

    • Module 2 - Marketing to Prospective Customers

    • Module 2 - Training or Teaching

    • Module 2 - Demonstrations and Presentations

    • Module 2 - Information Sharing

    • Module 2 - Case Study

    • Module 2 - Video

    • Module 2 - Quiz

  • 3

    Successful Webinar Criteria

    • Module 3 - Successful Webinar Criteria

    • Module 3 - Passion and Enthusiasm

    • Module 3 - Value

    • Module 3 - Knowing Your Target Audience

    • Module 3 - Grab and Keep Attetnion

    • Module 3 - Case Study

    • Module 3 - Video

    • Module 3 - Quiz

  • 4

    Find the Right Format

    • Module 4 - Find the Right Format

    • Module 4 - Tailor It to Your Audience

    • Module 4 - Pre-Recorded

    • Module 4 - The Live Webinar

    • Module 4 - Two Person Team

    • Module 4 - Case Study

    • Module 4 - Video

    • Module 4 - Quiz

  • 5

    Marketing and Social Media

    • Module 5 - Marketing and Social Media

    • Module 5 - Blog posts and White Papers

    • Module 5 - Email Marketing

    • Module 5 - Offer an Exclusive Deal

    • Module 5 - Hashtags

    • Module 5 - Case Study

    • Module 5 - Video

    • Module 5 - Quiz

  • 6

    Leading Up To Your Webinar

    • Module 6 - Leading up to Your Webinar

    • Module 6 - Reminder Email

    • Module 6 - Practice and Rehearse

    • Module 6 - Test Your Technology

    • Module 6 - Insert Solicited Questions

    • Module 6 - Case Study

    • Module 6 - Video

    • Module 6 - Quiz

  • 7

    Drive Up Registration

    • Module 7 - Drive Up Registration

    • Module 7 - Avoid Spam Filter

    • Module 7 - A Great Title

    • Module 7 - Solicit Questions

    • Module 7 - The Registration Page

    • Module 7 - Case Study

    • Module 7 - Video

    • Module 7 - Quiz

  • 8

    Presentation Tips

    • Module 8 - Presentation Tips

    • Module 8 - Show Don't Tell

    • Module 8 - Sharing Your Desktop

    • Module 8 - Strong Visuals

    • Module 8 - Script It

    • Module 8 - Case Study

    • Module 8 - Video

    • Module 8 - Quiz

  • 9

    Interacting with Your Audience

    • Module 9 - Interacting with Your Audience

    • Module 9 - Polling and Surveys

    • Module 9 - Answer Solicited Questions

    • Module 9 - Activities

    • Module 9 - Q&A Sessions

    • Module 9 - Case Study

    • Module 9 - Video

    • Module 9 - Quiz

  • 10

    Mistakes to Avoid

    • Module 10 - Mistakes to Avoid

    • Module 10 - Technical Issues

    • Module 10 - Ignoring Your Audience

    • Module 10 - Audience Not Participating?

    • Module 10 - Timing

    • Module 10 - Case Study

    • Module 10 - Video

    • Module 10 - Quiz

  • 11

    Post Event

    • Module 11 - Post Event

    • Module 11 - Contact No Shows

    • Module 11 - Follow Up Emails

    • Module 11 - Call to Action

    • Module 11 - Make it Easy to Share

    • Module 11 - Case Study

    • Module 11 - Video

    • Module 11 - Quiz

  • 12

    Wrapping Up

    • Module 12 - Wrapping Up

Creating a great webinar