Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
This workshop will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then you need to understand the Internet Marketing Fundamentals.
Course Objectives
Module 1 - Introduction
Module 1 - Getting Started
Module 1 - Workshop Objectives
Module 2 - SWOT Analysis in Marketing
Module 2 - Strength
Module 2 - Weaknesses
Module 2 - Opportunities
Module 2 - Threats
Module 2 - Case Study
Module 2 - Video
Module 2 - Quiz
Module 3 - Marketing Research
Module 3 - Consume All Media
Module 3 - Find the Right Price
Module 3 - Product Development and Improvement
Module 3 - Identify Your Target Audience
Module 3 - Case Study
Module 3 - Video
Module 3 - Quiz
Module 4 - Real Time Marketing
Module 4 - Dynamic Content
Modue 4 - Engagement Builds Followers
Module 4 - Constant Readiness
Module 4 - The Time, The Place, The Media
Module 4 - Case Study
Module 4 - Video
Module 4 - Quiz
Module 5 - Brand Management
Module 5 - Every Interaction Counts
Module 5 - Consistent Through all Media
Module 5 - Unique Qualities
Module 5 - Needs to be Actively Managed
Module 5 - Case Study
Module 5 - Video
Module 5 - Quiz
Module 6 - Social Media (I)
Module 6- You Are Building a Community
Module 6 - A Personal Touch
Module 6 - Brand Champions
Module 6 - Make it Easy to Share
Module 6 - Case Study
Module 6 - Video
Module 6 - Quiz
Module 7 - Social Media (II)
Module 7 - Content is King
Module 7 - Blog and Interact
Module 7 - Webinars
Module 7 - Constant Monitoring
Module 7 - Case Study
Module 7 - Video
Module 7 - Quiz
Module 8 - SEO Basics
Module 8 - Relevant and Original Content
Module 8 - Keywords
Module 8 - Value Proposition
Module 8 - Linking
Module 8 - Case Study
Module 8 - Video
Module 8 - Quiz
Module 9 - Website Characteristics
Module 9 - SEO Optimization
Module 9 - Landing Page
Module 9 - Analytics
Module 9 - Mobile and Tablet Friendly
Module 9 - Case Study
Module 9 - Video
Module 9 - Quiz
Module 10 - Capturing Leads
Module 10 - Lead Management and Generation
Module 10 - Give Something Away
Module 10 - Quality vs. Quantity
Module 10 - Capture Repeat Customers
Module 10 - Case Study
Module 10 - Video
Module 10 - Quiz
Module 11 - Campaign Characteristics
Module 11 - Tailored for Your Audience
Module 11 - Use Powerful Words
Module 11 - The 4 W's of a Campaign
Module 11 - Monitor and Tweak
Module 11 - Case Study
Module 11 - Video
Module 11 - Quiz
Module 12 - Wrapping Up
$19.99
Free with your membership