Course Synopsis

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. This workshop will help you learn the right strategies with the right tools, to break into the marketing world without fear or hesitation.

Course Description

  • Define your market.
  • Know the different types of marketing and ways to use them.
  • Learn effective ways of communicating with the customer.
  • Know how to set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.


Course curriculum

  • 1

    Getting Started

    • Module 1 - Introduction

    • Module 1 - Getting Started

    • Module 1 - Workshop Objectives
  • 2

    What is Marketing?

    • Module 2 - What is Marketing?

    • Module 2 - What is a Market?

    • Module 2 - Marketing is Not Selling

    • Module 2 - Understanding Customer Needs

    • Module 2 - Defining Your Product or Service

    • Module 2 - Case Study

    • Module 2 - Video

    • Module 2 - Quiz
  • 3

    Common Marketing Types (I)

    • Module 3 - Common Marketing Types Part 1

    • Module 3 - Direct Marketing

    • Module 3 - Active Marketing

    • Module 3 - Incoming Marketing

    • Module 3 - Outgoing Marketing

    • Module 3 - Case Study

    • Module 3 - Video

    • Module 3 - Quiz

  • 4

    Common Marketing Types (II)

    • Module 4 - Common Marketing Types Part 2

    • Module 4 - Guerrilla Marketing

    • Module 4 - B2B Marketing

    • Module 4 - B2C Marketing

    • Module 4 - Promotional Marketing

    • Module 4 - Case Study

    • Module 4 - Video

    • Module 4 - Quiz

  • 5

    The Marketing Mix

    • Module 5 - The Marketing Mix

    • Module 5 - Product

    • Module 5 - Price

    • Module 5 - Promotion

    • Module 5 - Place

    • Module 5 - Case Study

    • Module 5 - Video

    • Module 5 - Quiz

  • 6

    Communicating the Right Way

    • Module 6 - Communicating the Right Way

    • Module 6 - The Marketing Pitch

    • Module 6 - Sell Value, Not the Price

    • Module 6 - Fun and Entertaining is Powerful

    • Module 6 - Choosing the Right Media

    • Module 6 - Case Study

    • Module 6 - Video

    • Module 6 - Quiz
  • 7

    Customer Communications

    • Module 7 - Customer Communications

    • Module 7 - Give Your Customer's a Voice

    • Module 7 - It's Not About You, It's About Them

    • Module 7 - Every Interaction Counts

    • Module 7 - Answer Questions Honestly

    • Module 7 - Case Study

    • Module 7 - Video

    • Module 7 - Quiz

  • 8

    Marketing Goals

    • Module 8 - Marketing Goals

    • Module 8 - Brand Switching

    • Module 8 - Repeat Purchases

    • Module 8 - Brand Loyalty

    • Module 8 - Inform and Educate

    • Module 8 - Case Study

    • Module 8 - Video

    • Module 8 - Quiz

  • 9

    The Marketing Funnel

    • Module 9 - The Marketing Funnel

    • Module 9 - Awareness

    • Module 9 - Interest

    • Module 9 - Desire

    • Module 9 - Action

    • Module 9 - Case Study

    • Module 9 - Video

    • Module 9 - Quiz
  • 10

    Marketing Mistakes (I)

    • Module 10 - Marketing Mistakes Part 1

    • Module 10 - Not Taking Social Media Seriously

    • Module 10 - Not Having a USP

    • Module 10 - Cross Cultural and International Translations

    • Module 10 - Not Building a Relationship

    • Module 10 - Case Study

    • Module 10 - Video

    • Module 10 - Quiz
  • 11

    Marketing Mistakes (II)

    • Module 11 - Marketing Mistakes Part 2

    • Module 11 - Not Having a Plan

    • Module 11 - Aiming at Everyone

    • Module 11 - Not Tracking Metrics

    • Module 11 - Not Listening to Your Customers

    • Module 11 - Case Study

    • Module 11 - Video

    • Module 11 - Quiz

  • 12

    Wrapping Up

    • Module 12 - Wrapping Up

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