PERSONAL BRANDING

Couser Personal branding is necessary for the success of any company or individual. Failing to properly create relatable imagery for your brand can result in disengagement from your potential clients . This course will give you the tools and knowledge you need to ensure that that your audience understands the message you are trying to convey through visual aesthetics. 

This course will assist you in developing your brand which is essential in defining your mission and vision. By learning the science behind branding, you will get a step by step guide to successfully establishing yourself in today's competitive market. 

Course objectives

  • Define your image.
  • Control your image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.

Course curriculum

  • 1
    Personal Branding
  • 2
    Defining Yourself (I)
  • 3
    Defining Yourself (II)
  • 4
    Controlling and Developing Your Image
  • 5
    Personal and Professional Influences
  • 6
    Sharpening Your Brand
  • 7
    Appearance Matters - Module Seven
  • 8
    Social Media (I)
  • 9
    Social Media (II)
  • 10
    Brand Management During a Crisis
  • 11
    Branding Personality Traits
  • 12
    Wrapping Up
  • Module 1 - Introduction Module 1 - Getting Started Module 1 - Workshop Objectives
  • Module 2 - Defining Yourself Part 1 Module 2 - If You Don't They Will Module 2 - Brand Mantra Module 2 - Be Real Module 2 - SWOT Analysis Module 2 - Case Study Module 2 - Video Module 2 - Quiz
  • Module 3 - Defining Yourself Part 2 Module 3 - Pillars Module 3 - Passions Module 3 - Define Your Strengths Module 3 - The Three C's Module 3 - Case Study Module 3 - Video Module 3 - Quiz
  • Module 4 - Controlling and Developing Your Image Module 4 - Clear and Defined Module 4 - Consistent Image Module 4 - It Takes Commitment Module 4 - Live it Every Day Module 4 - Case Study Module 4 - Video Module 4 - Quiz
  • Module 5 - Personal and Professional Influences Module 5 - Corporate and Personal Integration Module 5 - They Will Influnce Each Other Module 5 - Be a Professional Module 5 - Build Rapport Module 5 - Case Study Module 5 - Video Module 5 - Quiz
  • Module 6 - Sharpening Your Brand Module 6 - Blogging Module 6 - Authenticity is Key Module 6 - Transparency Module 6 - Networking Module 6 - Case Study Module 6 - Video Module 6 - Quiz
  • Module 7 - Appearance Matters Module 7 - First Impressions Module 7 - Rise Out of the Crowd Module 7 - True Reflection Module 7 - Dress for Success Module 7 - Case Study Module 7 - Video Module 7 - Quiz
  • Module 8 - Social Media Part 1 Module 8 - Needs Constant Monitoring Module 8 - Security Module 8 - Have an Objective Module 8 - Promote Module 8 - Case Study Module 8 - Video Module 8 - Quiz
  • Module 9 - Social Media Part 2 Module 9 - It's a Tool Module 9 - Content is King Module 9 - Have a Gimmick Module 9 - Don't Ignore Any Mentions Module 9 - Case Study Module 9 - Video Module 9 - Quiz
  • Module 10 - Brand Managment During a Crisis Module 10 - Caught in a Bad Spot? Module 10 - Never Burn a Bridge Module 10 - Information Module 10 - Case Study Module 10 - Video Module 10 - Quiz
  • Module 11 - Branding Personality Traits Module 11 - Identify Your Unique Values Module 11 - Be bold Module 11 - Think Outside The Box Module 11 - Fail. Learn. Repeat. Module 11 - Case Study Module 11 - Video Module 11 - Quiz
  • Module 12 - Wrapping Up

PERSONAL BRANDING

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