Course Synopsis

Courser Personal branding is necessary for the success of any company or individual. Failing to properly create relatable imagery for your brand can result in disengagement from your potential clients . This course will give you the tools and knowledge you need to ensure that that your audience understands the message you are trying to convey through visual aesthetics. 

This course will assist you in developing your brand which is essential in defining your mission and vision. By learning the science behind branding, you will get a step by step guide to successfully establishing yourself in today's competitive market. 

Course objectives

  • Define your image.
  • Control your image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.

Course curriculum

  • 1

    Personal Branding

    • Module 1 - Introduction

    • Module 1 - Getting Started

    • Module 1 - Workshop Objectives

  • 2

    Defining Yourself (I)

    • Module 2 - Defining Yourself Part 1

    • Module 2 - If You Don't They Will

    • Module 2 - Brand Mantra

    • Module 2 - Be Real

    • Module 2 - SWOT Analysis

    • Module 2 - Case Study

    • Module 2 - Video

    • Module 2 - Quiz

  • 3

    Defining Yourself (II)

    • Module 3 - Defining Yourself Part 2

    • Module 3 - Pillars

    • Module 3 - Passions

    • Module 3 - Define Your Strengths

    • Module 3 - The Three C's

    • Module 3 - Case Study

    • Module 3 - Video

    • Module 3 - Quiz

  • 4

    Controlling and Developing Your Image

    • Module 4 - Controlling and Developing Your Image

    • Module 4 - Clear and Defined

    • Module 4 - Consistent Image

    • Module 4 - It Takes Commitment

    • Module 4 - Live it Every Day

    • Module 4 - Case Study

    • Module 4 - Video

    • Module 4 - Quiz

  • 5

    Personal and Professional Influences

    • Module 5 - Personal and Professional Influences

    • Module 5 - Corporate and Personal Integration

    • Module 5 - They Will Influnce Each Other

    • Module 5 - Be a Professional

    • Module 5 - Build Rapport

    • Module 5 - Case Study

    • Module 5 - Video

    • Module 5 - Quiz
  • 6

    Sharpening Your Brand

    • Module 6 - Sharpening Your Brand

    • Module 6 - Blogging

    • Module 6 - Authenticity is Key

    • Module 6 - Transparency

    • Module 6 - Networking

    • Module 6 - Case Study

    • Module 6 - Video

    • Module 6 - Quiz

  • 7

    Appearance Matters - Module Seven

    • Module 7 - Appearance Matters

    • Module 7 - First Impressions

    • Module 7 - Rise Out of the Crowd

    • Module 7 - True Reflection

    • Module 7 - Dress for Success

    • Module 7 - Case Study

    • Module 7 - Video

    • Module 7 - Quiz

  • 8

    Social Media (I)

    • Module 8 - Social Media Part 1

    • Module 8 - Needs Constant Monitoring

    • Module 8 - Security

    • Module 8 - Have an Objective

    • Module 8 - Promote

    • Module 8 - Case Study

    • Module 8 - Video

    • Module 8 - Quiz
  • 9

    Social Media (II)

    • Module 9 - Social Media Part 2

    • Module 9 - It's a Tool

    • Module 9 - Content is King

    • Module 9 - Have a Gimmick

    • Module 9 - Don't Ignore Any Mentions

    • Module 9 - Case Study

    • Module 9 - Video

    • Module 9 - Quiz

  • 10

    Brand Management During a Crisis

    • Module 10 - Brand Managment During a Crisis

    • Module 10 - Caught in a Bad Spot?

    • Module 10 - Never Burn a Bridge

    • Module 10 - Information

    • Module 10 - Case Study

    • Module 10 - Video

    • Module 10 - Quiz

  • 11

    Branding Personality Traits

    • Module 11 - Branding Personality Traits

    • Module 11 - Identify Your Unique Values

    • Module 11 - Be bold

    • Module 11 - Think Outside The Box

    • Module 11 - Fail. Learn. Repeat.

    • Module 11 - Case Study

    • Module 11 - Video

    • Module 11 - Quiz

  • 12

    Wrapping Up

    • Module 12 - Wrapping Up

Pricing options