Course Synopsis

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money. The Sales Fundamentals workshop will give you a basic sales process, plus some basic sales tools, that you can use to seal the deal, no matter what the size of the sale. You will become more confident, handle  objections, and learn how to be a great closer.

Course Objectives 

  • Understand the language of sales
  • Prepare for a sales opportunity
  • Begin the discussion on the right foot
  • Make an effective pitch
  • Handle objections
  • Seal the deal
  • Follow up on sales
  • Set sales goals
  • Manage sales data
  • Use a prospect board

Course curriculum

  • 1

    Getting Started

    • Module 1 - Introduction

    • Module 1 - Getting Started

    • Module 1 - Workshop Objectives

  • 2

    Understanding the Talk

    • Module 2 - Understanding the Talk

    • Module 2 - Types of Sales

    • Module 2 - Common Sales Approaches

    • Module 2 - Glossary of Common Terms

    • Module 2 - Video

    • Module 2 - Quiz

  • 3

    Prepared to Make the Call

    • Module 3 - Getting Prepared to Make the Call

    • Module 3 - Identifying Your Contact Person

    • Module 3 - Performing a Needs Analysis

    • Module 3 - Creating Potentials Solutions

    • Module 3 - Video

    • Module 3 - Quiz

  • 4

    Creative Openings

    • Module 4 - Creative Openings

    • Module 4 - A Basic Opening for Warm Calls

    • Module 4 - Warming up Cold Calls

    • Module 4 - Using the Referral Opening

    • Module 4 - Video

    • Module 4 - Quiz

  • 5

    Making Your Last Pitch

    • Module 5 - Making Your Pitch

    • Module 5 - Features and Benefits

    • Module 5 - Outlanding Your Unique Selling Position

    • Module 5 - The Burning Question that Every Customer Wants Answered

    • Module 5 - Video

    • Module 5 - Quiz

  • 6

    Handling Objections

    • Module 6 - Handling Objects

    • Module 6 - Common Types of Objectives

    • Module 6 - Basic Strategies

    • Module 6 - Advanced Strategies

    • Module 6 - Video

    • Module 6 - Quiz

  • 7

    Sealing the Deal

    • Module 7 - Sealing the Deal

    • Module 7 - Understanding When it is Time to Close

    • Module 7 - Power Closing Technique

    • Module 7 - Things to Remember

    • Module 7 - Video

    • Module 7 - Quiz

  • 8

    Following Up

    • Module 8 - Following Up

    • Module 8 - Thank You Notes

    • Module 8 - Resolving Customer Service Issues

    • Module 8 - Staying in Touch

    • Module 8 - Video

    • Module 8 - Quiz

  • 9

    Setting Goals

    • Module 9 - Setting Goals

    • Module 9 - The Importance of Sales Goals

    • Module 9 - Setting SMART Goals

    • Module 9 - Video

    • Module 9 - Quiz

  • 10

    Managing Your Data

    • Module 10 - Managing Your Data

    • Module 10 - Choosing a System That Works for You

    • Module 10 - Using Computerized Systems

    • Module 10 - Using Manual Systems

    • Module 10 - Video

    • Module 10 - Quiz

  • 11

    Using a Prospect Board

    • Module 11 - Using a Prospect Board

    • Module 11 - The Layout of a Prospect Board

    • Module 11 - How to Use Your Prospect Board

    • Module 11 - A Day in the Life of Your Board

    • Module 11 - Video

    • Module 11 - Quiz

  • 12

    Wrapping Up

    • Module 12 - Wrapping Up

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