Course Synopsis

Social media is a staple of modern life. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. This workshop will provide  you with the right materials on how to gain clients through social media!


Course Description  

  • Understand different social media platforms
  • Identify audience
  • Monitor and measure performance
  • Consider pros and cons before making decisions

Course curriculum

  • 1

    Getting Started

    • Module 1 - Introdution

    • Module 1 - Getting Started

    • Module 1 - Workshop Objectives
  • 2

    Facebook

    • Module 2 - Facebook

    • Module 2 - Pros And Cons

    • Module 2 - Likes and Comments

    • Module 2 - Posts and Links

    • Module 2 - Tracking and Measurements

    • Module 2 - Case Study

    • Module 2 - Video

    • Module 2 - Quiz

  • 3

    Youtube

    • Module 3 - Youtube

    • Module 3 - Pros and Cons

    • Module 3 - Channel

    • Module 3 - Content and Voice

    • Module 3 - Tags and Measurement

    • Module 3 - Case Study

    • Module 3 - Video

    • Module 3 - Quiz

  • 4

    Twitter

    • Module 4 - Twitter

    • Module 4 - Pros and Cons

    • Module 4 - Voice

    • Module 4 - Tags and Links

    • Module 4 - Tracking and Measurements

    • Module 4 - Case Study

    • Module 4 - Video

    • Module 4 - Quiz

  • 5

    LinkedIn

    • Module 5 - LinkedIn

    • Module 5 - Pros and Cons

    • Module 5 - Optimize Search in Profile

    • Moulde 5 - Groups and Links

    • Module 5 - Tracking and Measurements

    • Module 5 - Case Study

    • Module 5 - Video

    • Module 5 - Quiz

  • 6

    Google+

    • Module 6 - Google+

    • Module 6 - Pros and Cons

    • Module 6 - Natural Search Links

    • Module 6 - Strategy

    • Module 6 - Tracking and Measurement

    • Module 6 - Case Study

    • Module 6 - Video

    • Module 6 - Quiz

  • 7

    Pinterest

    • Module 7 - Pinterest

    • Module 7 - Pros and Cons

    • Module 7 - Pins and Boards

    • Module 7 - Traffic and Links

    • Module 7 - Tracking and Measurements

    • Module 7 - Case Study

    • Module 7 - Video

    • Module 7 - Quiz

  • 8

    Tumblr

    • Module 8 - Tumblr

    • Module 8 - Pros and Cons

    • Module 8 - Posting and Conversation

    • Module 8 - Links

    • Module 8 - Trackikng and Measurement

    • Module 8 - Case Study

    • Module 8 - Video

    • Module 8 - Quiz

  • 9

    Flickr

    • Module 9 - Flickr

    • Module 9 - Pros and Cons

    • Module 9 - Expand Sharing

    • Module 9 - Discussion

    • Module 9 - Tracking and Measurement

    • Module 9 - Case Study

    • Module 9 - Video

    • Module 9 - Quiz

  • 10

    Snapchat

    • Module 10 - Snapchat

    • Module 10 - Pros and Cons

    • Module 10 - Audience

    • Module 10 - Ads

    • Module 10 - Tracking and Measurement

    • Modle 10 - Case Study

    • Module 10 - Video

    • Module 10 - Quiz

  • 11

    Instagram

    • Module 11 - Instagram

    • Module 11 - Pros and Cons

    • Module 11 - Niche and Quality

    • Module 11 - Hashtags

    • Module 11 - Tracking and Measurement

    • Module 11 - Case Study

    • Module 11 - Video

    • Module 11 - Quiz

  • 12

    Wrapping Up

    • Module 12 - Wrapping Up

Social Media Marketing