Course Synopsis

We are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out. Understanding Social Media is about communicating the right way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and your participants will realize how Social media and the Workplace can work together.

Course Objectives 

  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a social media policy
  • Keeping your social media secure
  • Establishing rules for the social media the company posts
  • Discover the benefits and pitfalls of using social media

Course curriculum

  • 1

    Getting Started

    • Module 1 - Introduction

    • Module 1 - Getting Started

    • Module 1 - Workshop Objectives

  • 2

    What Is Social Media?

    • Module 2 - What is Social Media?

    • Module 2 - Online Communities

    • Module 2 - User Created Content

    • Module 2 - Information Sharing

    • Module 2 - Communication Skills

    • Module 2 - Case Study

    • Module 2 - Video

    • Module 2 - Quiz

  • 3

    Defining Your Social Media Policy (I)

    • Module 3 - Defining your Social Media (I)

    • Module 3 - It Should be A Living Document

    • Module 3 - Choosing an Informormation Officer

    • Module 3 - What Can And Can Not Be Shared

    • Module 3 - Legal and Ethic Specificiations

    • Module 3 - Case Study

    • Module 3 - Video

    • Module 3 - Quiz

  • 4

    Defining Your Social Media Policy (II)

    • Module 4 - Defining Your Social Media Policy (II)

    • Module 4 - New Hire Orientation

    • Module 4 - Let Common Sense Guide You

    • Module 4 - New Hire Oreintation

    • Module 4 - Rules on Soliciting and Personal Posts

    • Module 4 - Nothing Offensive

    • Module 4 - Case Study

    • Module 4 - Video

    • Module 4 - Quiz

  • 5

    Creating a Living Document

    • Module 5 - Creating a Living Document

    • Module 5 - What is a Living Document

    • Module 5 - How Often is it Revised?

    • Module 5 - Who Will Be In Charge?

    • Module 5 - Change Management

    • Module 5 - Case Study

    • Module 5 - Video

    • Module 5 - Quiz

  • 6

    Keeping An Eye On Security

    • Module 6 - Keeping an Eye on Security

    • Module 6 - Password Rules

    • Module 6 - Needs Constant Monitoring

    • Module 6 - Keeping Information Confidential

    • Module 6 - Protecting Intellectual Property

    • Module 6 - Case Study

    • Module 6 - Video

    • Module 6 - Quiz

  • 7

    Always Show Respect

    • Module 7 - Rules to Follow When Posting (I)

    • Module 7 - Always Show Respect

    • Module 7 - Stop and Think Before You Post

    • Module 7 - Always Be Honest

    • Module 7 - Never Discredit or Talk Ill of Competitors

    • Module 7 - Case Study

    • Module 7 - Video

    • Module 7 - Quiz

  • 8

    Rules to Follow When Posting

    • Module 8 - Rules to Follow When Posting (II)

    • Module 8 - Be Transparent

    • Module 8 - Act Like You Would In Real Life

    • Module 8 - Grammar and Spelling Still Counts

    • Module 8 - Never Post When You Are Angry

    • Module 8 - Case Study

    • Module 8 - Video

    • Module 8 - Quiz

  • 9

    Benefits of Social Media

    • Module 9 - Benefits of Social Media

    • Module 9 - From Audience to Author

    • Module 9 - Builds Customer Loyalty

    • Module 9 - Speed and Flexibility in Communication

    • Module 9 - Two Way Communications

    • Module 9 - Case Study

    • Module 9 - Video

    • Module 9 - Quiz

  • 10

    The Pitfalls of Social Media

    • Module 10 - The Pitfalls of Social Media

    • Module 10 - Bullying

    • Module 10 - Group Think

    • Module 10 - Trolling

    • Module 10 - Remember it is Out There Forever

    • Module 10 - Case Study

    • Module 10 - Video

    • Module 10 - Quiz

  • 11

    Listen to Your Customers

    • Module 11 - Listen to Your Customers

    • Module 11 - They Provide Great Feedback

    • Module 11 - It Makes Them Happy

    • Module 11 - Improves Your Brand

    • Module 11 - Improves Product Development

    • Module 11 - Case Study

    • Module 11 - Video

    • Module 11 - Quiz

  • 12

    Wrapping Up

    • Module 12 - Wrapping Up

Social Media in the Workplace